The economic downfall has changed the way most of us feel about spending money. There are several kinds of consumers, but generally most have become more conservative whether they are watching their pennies or at least adjust their budgets accordingly. The desire to be more conservative comes from either not having enough, being worried about the economy, or feeling guilty about overspending when others have so little.
Businesses have sought marketing strategies to make spending more appealing to consumers. More than ever, these companies promote donations and are exemplifying a level of personal and social responsibility and giving back. This new strategy replaces the sense of guilt with a sense of purpose so that when they decide to buy, they are also helping those less fortunate, or worse.