Jobs believed that the longer time you spend developing a product or company, the luckier you become. Asked by Fortune Magazine in 2000 what he thought of the younger generation of internet startups, Jobs’ response was:It’s hard to tell with these Internet startups if they’re really interested in building companies or if they’re just interested in the money. I can tell you, though: if they don’t really build a company, they won’t luck into it. That’s because it’s so hard that if you don’t have a passion, you’ll give up. There were times in the first two years when we could have given up and sold Apple, and it probably would’ve died.Steal great ideas. “We have always been shameless about stealing great ideas,” said Jobs in a 1996 PBS Documentary, Triumph of the Nerds. In fact, in Michael Malone’s, Infinite Loop: How Apple, The World’s Most Insanely Great Computer Company Went Insane, it was allegedly after a visit to Xerox in the summer of 1973, when a programmer from Apple laid the foundation for the Macintosh.Don’t be intimidated by the competition. During the trying years when Apple struggled and flopped, Microsoft successfully launched Windows. After much vigorous competition, Jobs finally said this at the Boston MacWorld Expo of 1997: “we have to let go of the notion that for Apple to win, Microsoft needs to lose. The era of competition between Microsoft and Apple is over, as far as I’m concerned.” Later, Apple would emerge with innovative products that would change the scope of technology.Become a change agent. Lance Ulanoff, former editor of PC Magazine, said this about the man he also called friend, “he was written off in the mid 80s and came back as a new man.” Jobs left Apple by most accounts he was ousted from Apple to found NeXT software and to work on the animation studio, Pixar. Later, when asked to come back and help Apple rebound, Jobs brought over his NeXT software and his team of visionaries; turning Apple’s 1996 first-quarter loss of $740 million to a third-quarter profit of $30 million.
October 6, 2011