“Consumers, retailers and technology developers will see mobile payments becoming mainstream within the next four years,” said AIBMS general manager Nigel Motyer, opening the event, which was attended by 150 people, including merchants. “Consumers will insist on mobile loyalty rewards and coupons, making their mobile shopping decisions based on this.”
Jon Rutter, director of product management for mobile solutions at US payment processing company First Data Corporation, advised merchants not to be complacent when it comes to adopting new technology. “Consumers have an increasing amount of power and will take business elsewhere if dissatisfied,” he warned.
“You have to get ahead of that curve, get in touch with your consumer base. Over 80pc of the world population have a mobile device. One-third of all Facebook usage and one-half of all Twitter use is mobile,” he added, explaining that consumers want a seamless experience. With First Data being an AIBMS partner, Rutter unsurprisingly recommended that merchants develop partnerships to leverage others’ expertise in m-commerce in order to keep up with consumer demands.